Westwood steps up for sustainability

Vivienne Westwood, the fashion designer, has said that she will make her fashion business smaller, to promote 'quality rather than quantity' and promote her pro-green politics. Despite profit surge and recent success in China and US, Westwood wants to make her business more sustainable and efficient. Her company made a £5m profit in 2012. Dame Vivienne has also launched a new climate change campaign focussing of promoting Greenpeace's work towards saving the Arctic - fronted by a host of stars including Coldplay's Chris Martin, Paloma Faith, Terry Jones,  Georgia May Jagger, Jerry Hall and George Clooney.