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TICKET TO RIDE Exclusive Research:How fan travel f*cks up your carbon balance

Room 2

Moderator: TBA
Speakers: TBA
Please note:
Session timings are subject to change.

Audience travel accounts for up to 90% of a concert's carbon footprint. So can artists, booking agents, or event organisers actively influence whether an audience travels sustainably? Say hello to Adele’s German residency; potentially shake off the impact of the industry’s ticketing structure on fan travel (hello, Swifties in the US and a nod to Massive Attack); and let’s take a deep dive into TICKET TO RIDE – a project organised by The Changency & Crowd Impact together with German pop-rockers AnnenMayKantereit.

For the band’s latest tour, nearly 5,000 fans took a survey relating to their travel. In this session, The Changency will share their findings and insights about which measures worked well, which failed, and which were band and fan favourites. They also reveal how many times the audience travelled around the world on this tour alone.

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