AGF Insider: Trends and Best Practices in Sustainability with Fruzsina Szép
Welcome to AGF Insider, our exciting new series where we bring you monthly interviews with industry experts.
Each month we catch up with an industry leader in the sustainability world to find the current trends and best practices.
This month we catch up with Fruzsina Szép, Managing & Festival Director SUPERBLOOM
What are the best practices that you are seeing give the best results at Superbloom?
To lower the consumption of fossil fuels, a large percentage of our energy comes from the grid. We’ve also included a public transportation ticket as part of the festival ticket to reduce single occupancy cars arriving at the site.
We take different actions to utilise our resources efficiently. For instance, we include binding sustainability rules for sponsoring partners including a ban on single use plastic.
Our comprehensive inclusion concept strives to maximise participation in society, so we’re constantly working with different specialists and experts in this field.
What trends are you seeing this year at Superbloom?
We see trends in sustainable food and reductions in transportation emissions.
To promote sustainable food options, the crew will be offered a wide selection of plant-based meals in catering. And to better understand the environmental impact of transportation and set better suited initiatives, we'll be collecting accurate data on emissions, including arrival and departure of visitors, suppliers, and crew.
What are the obstacles you have?
This year we’re really focused on car journey and keeping the number of people travelling by car below 20% in order to reduce CO2 emissions. We have already considered various measures, such as those I previously mentioned, to achieve this.
What’s the next big thing in sustainability in events and especially at Superbloom?
Collaboration between industry and sustainability experts is essential to develop more efficient approaches that consider environmental and social aspects simultaneously. Our festival sustainability team plays a crucial role in bridging this gap and has allowed us to create a more holistic approach to sustainability at Superbloom.
What would be the biggest game changer from your perspective?
Sustainability is an ongoing process, and we're committed to making progress.
One way we're achieving this is by transitioning the power for outdoor stages from diesel generators to grid connection. This significantly reduces our carbon footprint and could be expanded even further across the festival. We also believe in the power of collaboration and have a system for gathering ongoing feedback from crew and visitors about our sustainability efforts. This two-way communication allows us to identify areas for improvement and develop creative solutions together. It's all about working as a team to make a positive impact!
We hope you enjoyed this edition of AGF Insider.
Stay connected with us for more interviews and insights from industry leaders.
Don't miss next month's interview, where we continue to explore the forefront of sustainability in the events industry.
Thank you for joining us, and remember to follow us for the latest updates.
