AIF SEMINARS: BAD WEATHER PLANNING / FESTIVAL MARKETING & SPONSORSHIP

After a hugely successful event last February, focusing on structural safety and crowd management AIF are proud to present the second in a series of seminars. Aiming to provide festival organisers and festival staff with the required tools and understanding to continue to safely and efficiently run world class festivals.The day is split into two parts, each focusing on a separate current topic of importance to the festival industry. An overview of each section can be found below. Full details along with full and half day tickets can be found here MORNING SESSIONS  - WEATHERING THE STORM (09:30 - 13:10)It’s essential that the possibility of extreme weather conditions be taken into consideration from the very start when planning an event. Difficult decisions need to be made before hand and not when bad weather hits. Is the site designed in a reliable way? What is the chain of command? What are your trigger points? Who is aware of the contingency plan? Expert speakers, including Simon James - The Event Safety Shop and Shuan Coyne - a loss adjustor for festivals, come together to present and discuss the sufficient measures that need to be put in place to ensure past tragedies are not repeated at your event.AFTERNOON SESSIONS - TAKING CARE OF BUSINESS (14:10 - 17:15)Independent festivals are not known for their huge marketing budgets or flagrant corporate sponsorship. However they are known for their steady supply of quality music and feel-good experiences and providing this costs money that income from tickets sales often doesn't cover.The second half of the event will provide you with the necessary understanding of how to make sure you reach the right audience with the right message and at the right cost. There are also many free tools available that will be discussed. It will also explore how to secure the sponsorship and funding that festivals need in order to deliver exceptional events, without compromising your identity. Speakers include Freddie Fellowes - founder of The Secret Garden Party and Gary Pitt - from Get In Bed, the brand specialists working with many festivals including Bestival, Cornbury, Evolution and Snowbombing. http://aiforg.com/events_view.php?event_id=26