Bestival and Lovebox join 10:10 campaign

The Lovebox Festival in London and the Isle of Wight's Bestival are the latest organisations to sign up to the 10:10 climate change campaign which asks members to cut their carbon emissions by 10%.  The organisation now has more than 38,000 individual members and 1200 companies and organisations including Tottenham Hotspur football club, Adidas, Microsoft UK and 56 local councils. Both festivals say they are looking to reduce their carbon emissions with Lovebox's Tom Findlay saying "I was very fired up by the whole notion of the 10:10 campaign" adding "a lot of it is just enourmous practical common sense" but cautoining that "there is no one fundamentally brilliant idea to solve it". Lovebox are looking at better transport solutions, using sustainable power and providing water fountains to make a change and reduce emissions. At Bestival, organiser and radio 1 DJ  Rob da Bank said "we will be looking to make cuts in emissions by creating incentives to use public transport" - the festival will also be using more solar power and local biofuels as well as promoting car sharing. Bestival won an 'oustanding' Greener Festival Award in 2009