Tour Case Study
BRING ME THE HORIZON
First Post-Pandemic Arena Tour Reduces Tour Emissions By 38%
In September 2021, Bring Me The Horizon – Post Human Tour was the first arena tour in the UK since the pandemic. The intention was to emerge with a more sustainable touring approach and the BMTH touring team and stakeholders took steps to put the positive words into action. Taking place from 20th – 26th Sept, this was the first tour to actually achieve the aspirational reductions of touring, with emissions reduced by 38% through using renewable fuel for trucks, plant-based meals, food waste reduction, energy efficient equipment, and the use of 3322 plastic bottles prevented through back of house and tour bus use of water coolers and plastic bottle ban.
Unprecedented collaboration between stakeholders for the purpose of sustainability
38% reduction in touring production emissions
27.97 tonnes of CO2e were avoided
22 tonnes avoided by switching trucking fuel to HVO Renewable Diesel
3,322 plastic bottles prevented
Culture change is essential to achieve a green future for artist touring.
This was an unprecedented collaboration, all tour stakeholders shared investment and commitment to reducing negative impacts of the tour where possible, identify which reductions were not possible, share findings for future improvements in the live industry, and finally remove unavoidable residual emissions. Raw Power Management, United Talent Agency (UTA), Promoter Kilimanjaro, and venue The O2 Arena shared the cost of sustainability implementation advice and tour impact audit. The band invested into recommended mitigation efforts, reducing tour emissions and associated negative impacts. The action was championed by the Tour Production Group (TPG) and A Greener Festival (AGF) who are contributors to the LIVE Beyond Zero Declaration for Net Zero emissions in the Live music and entertainment sector by 2030.
Sustainability experts AGF joined the tour to provide advice and consultancy, to implement and report upon proposed mitigation actions producing this Greener Tour Report and CO2 Analysis.
The report not only provides insight for the BMTH touring team to monitor achievements, areas for improvement, and required emissions removals, but is also a resource for other touring productions to use as another step on the road towards A Greener Tour.
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